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Beauty and Wellness Innovations Highlight New Launches (Daily Brief Highlights, 18/04/2026)

Beauty and Wellness Innovations Highlight New Launches

Kulit.my Daily Brief Highlights

  1. New sunscreen innovations combine skincare and UV protection — Brands like Sunplay and Kiehl’s introduced advanced sunscreens with added skincare benefits, including collagen peptides and serum-like textures that double as makeup primers, offering high SPF protection with a lightweight feel.

  2. Hydrating jelly skincare gains traction for sensitive skin — Aiken Prebiotic’s jelly cleanser and moisturizer lineup emphasizes hydration and barrier repair, targeting users seeking gentle yet effective routines for sensitive or dehydrated skin.

  3. Science-backed skincare addresses specific concerns like melasma and eczema — Products like Light Up and Murad’s targeted serums offer doctor-formulated solutions for hyperpigmentation and barrier repair, moving beyond surface-level treatments to address root causes.

  4. Retailers launch promotions and exclusive beauty events — Watsons’ K-Beauty Festa 2026 and Guardian’s spend-and-win contests highlight limited-time offers, including discounts on skincare bundles and chances to win high-value prizes like vacuum cleaners.

  5. Botanical and sustainable ingredients dominate new product formulations — Brands like Neal’s Yard Remedies and Rubycell emphasize natural ingredients such as frankincense, gardenia stem cells, and plant collagen, aligning with consumer demand for eco-friendly and organic beauty solutions.

  6. Multi-functional products simplify beauty routines — Rubycell’s cushion foundation and Clarins’ UV Plus sunscreen exemplify the trend toward streamlined routines, combining SPF, skincare, and makeup in single-step solutions for convenience.

  7. Mother’s Day and anniversary sales drive skincare gifting — Guerisson’s 9th-anniversary promotion offers curated skincare sets at discounted prices, positioning products as thoughtful gifts for occasions like Mother’s Day, with options for varying budgets and needs.

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