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Skincare Brands Launch New Products and Wellness Campaigns (Daily Brief Highlights, 20/4/2026)

Skincare Brands Launch New Products and Wellness Campaigns

Kulit.my Daily Brief Highlights

  1. AXIS-Y and Bio-essence Launch Retail Events and Promotions — AXIS-Y will participate in Watsons K-Beauty Festa from April 23-26, while Bio-essence is hosting a Guardian Spend and Win contest featuring home appliance prizes.

  2. New Targeted Serum Releases Address Dark Spots and UV Protection — Kiehls and Ruby-Cell introduced new collagen-based sunscreens and ampoules, while Innisfree and Shimbi Method showcased specialized Vitamin C serums for brightening.

  3. Clarins Refreshes Loyalty Program with Sustainability Focus — Club Clarins has redesigned its rewards system to be more sustainable while maintaining existing member points and offering new redemption options.

  4. Wellness Brands Emphasize Internal Health for Skin Clarity — New campaigns from brands like Avant Health and Nourished Personal are highlighting the link between gut health, personalized nutrition, and skin resilience.

  5. Clinique and PURAS Focus on Stress-Relief and Active Lifestyles — Clinique partnered with Pickle By The Sea for skin analysis during sports events, and PURAS launched a stress test initiative with Alpro Pharmacy.

  6. Professional Skincare Ranges Expand Sensitive Skin Solutions — Bioderma showcased its Sensibio micellar range, and Carelika introduced the Silk Hydra Renew line specifically designed for dry and dehydrated skin types.

  7. Brands Host Experiential Roadshows and In-Store Consultations — Beauty roadshows are currently active at Pavilion Bukit Jalil and De Wellness Beauty Consultancy, offering complimentary skin analysis and trial treatments.

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